Online marketers and social media strategists are familiar with search engine optimization (SEO), but the term rarely comes up in the music world.
The idea is that in order to increase your visibility as a brand in search engines such as Google or Bing, you need to not only strategize to increase the quantity of the traffic, but also the quality.
Companies that have the budget to place ads in search engines can appear on the first page in related searches for a limited time. However, organic results play a much bigger role in the long run.
When you hit a writers block, shifting your creative focus can be immensely helpful.
Can’t seem to find the words? Play around with some chord progressions.
Struggling to put your melodies in context? Perhaps some loops can help you get in the mood.
Even if you’re a traditional songwriter who prefers composing with an acoustic instrument, you can benefit from learning basic arranging skills in a user friendly Digital Audio Workstation (DAW).
There are many options to choose from. The most important thing is to find the right fit for your creative process and dive in.
If you’re a Logic Pro X user, you probably know about this already, but if not, drop what you’re doing: Apple has just released the latest version of our beloved DAW!
But this is not like the other updates we have seen since the release of Logic Pro X. The 10.5 Edition is packed with new features we’ve all been waiting for and a wide selection of kits, loops, and samples to boot! Let’s unpack all of my favorite updates, shall we?
A vocal chain is essentially a chain of effects you process your vocals with. Some of these are inserted directly on the audio channel strip while others are placed on return channels which you send the vocals to.
Therefore, a vocal chain usually implies a combination of direct and parallel processing.
While many DAWs come with templates and presets designed for vocals, finding the right combination of effects takes some trial and error.
For one thing, most singers prefer a vocal chain that makes them feel confident in the booth. But more of then than not, one that works perfectly at a recording session will not be sufficient to get the job done at the mixing stage.
It looks like this is going to take a while.
Sure, there will come a time when we’ll better adapt to this new normal. The real question is, how can we stay in tune with our own lives as we wait for the rest of the world to catch up?
The music industry is now coming to terms with a version of 2020 they probably couldn’t have imagined in their wildest dreams. With no live concerts or music festivals in sight, some clubs have already announced that they would not be re-opening.
This is all grim without a doubt, but unlike those who rely solely on live entertainment for their livelihood, we, as artists, can still find new ways to sustain our projects.
As part of our “Life During Quarantine” series, we have already covered a lot of ground on this subject.
But then I got curious: how are my fellow artists actually coping with this new reality?
Inspiration isn’t always there when you need it.
Sometimes you sit in front of a piano and stare at a blank piece of paper for hours. Other times you might try to make a beat from scratch and struggle to come up with a concrete idea.
Hip-hop producers have been making sample-based beats for decades.
But if you’re a songwriter first and a producer second, you might have your doubts about incorporating samples into your music.
How can you make samples sound authentic? Can you become a great songwriter if all your songs are not created out of thin air?
Until recently, I had the same doubts too.
Everyone is on Zoom nowadays. From webinars to happy hours, Zoom has become the hot spot for not just business meetings, but also collaborations and social calls.
But did you know that Zoom is one of the best options out there for music lessons, co-write sessions and live shows as well?
While the sound quality of a live stream will never be lossless in the foreseeable future, Zoom’s computer audio share feature stands out among its competitors. If you want to continue your musical activities remotely, you might want to explore what this program has to offer.
As soon as it became clear that it might be awhile before we all go back to normalcy, many artists rushed to their social media accounts to host live stream sessions. At first, we got used to seeing more live concerts and DJ sets from our favorite artists’ homes and studios, but soon enough, the live stream trend became all about “Anything goes.” Now, even friends seem to go live on Instagram, just because.
Don’t get me wrong- I’m all for it. I admire anyone who’s making an effort to stay connected and active at a time like this. But what do you do if the idea of streaming is enough to raise your anxiety levels to an all-time high? How do you motivate yourself to connect with your fans if you’re getting a little sick of seeing so many people appearing on your feed all the time?
If you’re a songwriter or artist who depends on co-write sessions, this period we’re all going through together might be particularly difficult to manage for you. Sure, you can still write on your own, but how do you write when you don’t even go out and live like you used to?
It feels like we have all the time in the world now, but staying productive and motivated is easier said than done. Lots of artists are shifting their focus to staying active online, which might make you feel like you should do the same. They make it look so easy, right? How do they get excited about the future of their projects when everything is more unpredictable than ever?
New York had a surprisingly mild winter this year, but the dry cold weather outside combined with the heater running in my apartment all the time led to some of the worst sinus issues I’ve ever experienced.
In the past few months, I spent many mornings trying to quench my thirst with several glasses of water, and waking up with a stiff neck became an ordinary occurrence.
As a vocalist, I try to keep my vocal cords flexible and hydrated around the year. Even if I’m not getting ready for a recording session or a live performance, I’m a big believer in warming up my voice almost every day for maintenance.
If my body doesn’t feel relaxed and healthy, I feel it in the way I sing immediately.
I had the opportunity to host a vocal production workshop at this year’s Sónar Istanbul festival.
In the workshop, I was asked to discuss and demonstrate the strategies I’ve developed over the years to process my vocals.
As part of my workshop, I did five 15-minute-long, one-on-one mentorship sessions with the first five people who signed up.
Something special caught my attention during the mentorship sessions.
A few months ago, independent alternative pop artist HANA came out of her shell with a revolutionary experiment: an album fully written, recorded and produced by her, live on Twitch, within four weeks.
There have been similar attempts in the recent past: most notably, Esperanza Spalding live streamed the recording process of her album three years ago. Artists who are aware that fan engagement is more important than it’s ever been take over platforms like YouTube, Instagram, TikTok and Snapchat to share bits and pieces of their creative process all the time nowadays.
So then, you might be wondering, what was so revolutionary about HANA’s project?
Collaborations can be a lot of fun, but they can also be quite tricky. At the beginning of our careers, we may be willing to take any and every opportunity in order to grow, but as we move up, determining which projects are worth our time gets harder.
If you’re not just a songwriter who prefers to stay out of the spotlight, making toplining a side hustle can be a bit of a balancing act. Do you collaborate with producers as a featured artist, or do you co-write and then hand the song over to another singer? Do you make important decisions like royalty splits and advance payments right off the bat, or do you figure it out along the way?
These are just two of the several important questions you should answer honestly for your own good. Even though you may be emotionally attached to your work, you still should view your career for what it is: a business.
NAMM 2020 is finally behind us and the latest technology at the industry’s biggest trade show is creating a ton of excitement.
If you follow a lot of music producers on social media, you’ve probably seen a lot of flashy new gear on your feed lately.
If you’re an instrumentalist or a sound engineer yourself, maybe you even got a little envious. You pictured how far you could get in your career if you just had all the equipment you’ve ever wanted.
Today, being a self-managed artist can mean a variety of things. If you have a day job or are involved in other musical projects, chances are you only go as far as putting your music out and playing a few shows every now and then. Maybe you have a team of people around you who help you along the way and altogether, you’re making strides.
Still, regardless of budget, level of progress and status, there’s no denying that we can all do more to aid our careers as self-managed artists, especially in this age of social media and streaming.
If you’re a musical artist who runs their career without a team, you probably feel a little stressed every time a new release cycle comes around. With social media rapidly taking over our lives, the visual representation of our work as musicians has never been more important than it is today. From elaborate preview videos for each release to flyers for show announcements, we have to create consistently alluring content for our fans.
Lyric writing is often romanticized by songwriters.
Some believe that unless you live your life, collect memories and let the words come to you in moments of bursting inspiration, your songs won’t come out true.
Experienced songwriters don’t sit around and wait for those moments, because they know better: learning how to play a musical instrument requires plenty of practice. The same is true for the skill of lyric writing.
In my years of writing, co-writing and teaching songwriting to others, I’ve compiled a list of strategies that seem to stand the test of time, regardless of skill-level and genre.
Turns out, there is a way to prevent writer’s block, after all!
In the recent years, playlists have taken the lead in new music discovery. Today, a placement in an editorial Spotify playlist with millions of followers is so coveted because it can be a career-defining moment for some newcomers.
While there are some pretty diversely curated playlists in most major streaming platforms at this point, it’s obvious that just like the rest of the music industry, editors flock towards genres that are well-received by the general public. Perhaps this is why almost every Indie Jazz artist or band I know personally seem to prioritize strategies that are geared towards building a loyal fanbase, instead of putting all their energy and funds into PR and social media marketing. As an Alternative Electronic Pop artist myself, I was curious to find out how some of those friends of mine view the music industry we all live in today.
When you’ve been in the music industry long enough, you get used to hearing certain terms after a while. And I’m not talking about the kind of timeless terms that have been determined by musicologists, but the ones that have been coined only recently by musicians who felt the need to do so in order to communicate better with each other.
For example, the whole concept of “toplining” may still be foreign to most non-musicians, but if you’re a songwriter who frequents co-writing sessions, there’s no way you haven’t heard of it before. Likewise, the term “scratch vocal” might confuse some, but almost every singer or songwriting producer you meet will know that one intimately.
Chorus impact accentuators, often abbreviated to “CIAs,” is a term that’s still fairly new in this category — whether people know about it at all yet — but it keeps popping up more and more nowadays.
These days, it’s as common to hear human voices in electronic music productions as it is to see an artist on stage playing a synth. And while the vocoder and talk box have been around for quite a while, they’ve started appearing more and more frequently on chart-toping mainstream tracks — think the vocoder on Imogen Heap’s “Hide and Seek,” and the talk box in Bruno Mars’ “24K Magic.”
And it’s not just in pop tracks. Chopped up and morphed vocals appear in songs in so many different genres, like EDM, electro-pop, and alternative R&B. It’s almost become a recipe — cut and select a few different vowels from your singer’s take, load them into your sampler, and there you go: the ultimate music trend of our generation!
We all have different skill sets, and we all battle different obstacles. Some musicians find it difficult to deal with technology; it hinders their ability to be creative in the recording process. Others are capable of producing radio-ready instrumental tracks because working in a DAW, like Logic Pro, is a completely native experience to them, but struggle to fit vocals in.
The DAW presents an environment of infinite possibilities — but all the options can create serious writer’s block. Singers and instrumentalists can feel overwhelmed at having so many options in front of them, and producers can find themselves focused more on creating specific sounds than on the needed melodic, harmonic, and lyrical elements.
Have you ever found yourself in a situation where the final mix of your track or album sounded perfect to you before, but now, something’s just off?
Perhaps the mix lacks clarity and balance all of a sudden, or perhaps it sounds just totally off on your home speakers, but great on headphones or in your monitors. As you sit here, doubting your own opinion about your own music, even though you’re the one who’s supposed to make the final call, it can be frustrating not knowing how to proceed.
How do you decide if and when a mix sounds “right”?
If you’re set up to produce your own music, but not necessarily mix engineer it, the road to that “final mix” can be a rocky one. People you work with can influence the way you hear any mix, and if you’re listening through expensive monitors in an acoustically treated room, your track may sound misleadingly grand and flawless.
As a singer who records and produces her own vocals, I’ve been through that lengthy process of “learning by doing.” After years of hitting record without a plan for my session, the mistakes I’ve made over time have led me to develop some systematic techniques that allow me to dive in more quickly and confidently every time. These solutions often save me time and headaches when I enter the mixing process, as well.
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